Bruce Page, Energy Sector Consultant:
I have been a practitioner in the space that is the subject of this argument map for several years now. I believed I fully understood the issue and could not understand why others did not. However, the application of cognitive discipline and logic that Austhink Consulting brought to the issue caused me to revisit my own paradigms and open my mind to the thought processes of others. The process had the effect of taking individuals with diverging views along the same path to arrive at the same point together.
The business for which the work was done, to which I was an independent consultant, had been wheel spinning on this particular issue for over three and a half years. In that time it has spent an enormous amount of money and diverted valuable resources in trying to develop a solution for the business. Inevitably with time, the views of individuals became more divergent and more entrenched. In the mean time, opportunities came and went and the ability of the business to influence the design of the market diminished. Austhink’s fresh and logical approach to capturing and articulating the views and ideas of key stake-holders condensed all of this divergent thinking and strategy development into a single coherent action plan that everyone could not only sign on to, but champion to completion.
As is often the case in life, the journey was even more important than the destination. In this case the destination was a set of practical agreed outcomes to further the interest of the business. The journey to get there, however, caused several parties with widely diverging views to consider the issue from each other’s perspective and work together as a team with a common goal. This is an investment that will continue to pay a dividend through the participants for many years to come.
The methods used are not rocket science. In fact, they are the opposite of rocket science. They consist of finding the simple truth that is buried deep within issues that seem too complex to resolve. That Austhink has devised new methods for doing this is enormously to its credit and I only hope more businesses will start to adopt such methods. It will save an immense amount of money, time and frustration for them.
